Tourism Victoria is a vibrant and dynamic organisation actively marketing Victoria as a premier tourism destination domestically and internationally. Tourism Victoria's innovative Jigsaw marketing campaign has been effectively promoting the State to visitors for more than 10 years.
Tourism Victoria plays a key role in industry development, attracting investment in quality tourism infrastructure and improving air access to Victoria. Tourism Victoria is also committed to raising awareness of the significance of tourism to the economic growth of the State.
Tourism Victoria's business units are:
- Executive Services
- Government and Corporate Communications
- Investment and Aviation
- International Marketing
- Marketing
- Marketing Communications
- Online Marketing
- Planning and Industry Development
Victoria Tourism