Brunei Darussalam's vision is to promote the country as a unique tourist destination and gateway to tourism excellence in South East Asia. The objectives are to create international awareness of Brunei Darussalam as a holiday destination; to maximise earings of foreign exchange and make tourism as one of the main contributor to GDP. In addition, it will create employment opportunities.
The country offers a wide variety of attractive places to be visited and experienced. The rainforest and National Parks are rich in flora and fauna. Its most magnificent mosques, water village (traditional and historic houses on stilts), rich culture and Jerudong Theme Park are among the uniqueness of Brunei Darussalam.
The government is now actively promoting tourism as an important part of its economic diversification. It would like to see a target of 1 million-visitor arrival by the year 2000. From January to August 1999, the statistic recorded 405,532 visitors visited Brunei Darussalam.
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